Who We Are
Rooted in tradition and driven by innovation, Yaaruin Consulting is an Alaska Native and woman-owned communications and branding consulting firm. By bringing diverse perspectives to the table, we empower businesses to craft their story and communicate it effectively to their audiences.
We don't just believe, we KNOW, that storytelling is at the heart of effective communications and branding. Whether it's through words, images, or business operations, your stories have the power to inspire, educate, and connect. At Yaaruin Consulting, LLC, we are dedicated to helping our clients tell their stories in compelling and impactful ways.
As your dedicated advisor, we'll help you navigate the changing world of branding and communications, charting the best course for your organization. Together, we'll embrace your challenges as opportunities, down paths with endless opportunities.
We use a range of methods, from traditional storytelling techniques (yaaruin!) to cutting-edge digital tools (artificial intelligence), to create content that resonates with audiences and drives results.
Are you ready to write your next chapter? Discover the possibilities with Yaaruin Consulting and steer your brand towards success. With us, the horizon is brighter, and the adventure unforgettable.
LEXI QASS'UQ TRAINER
Founder/Principal Consultant
Meet Lexi, a proud Cup'ik/Yup'ik woman and a seasoned professional in creative communications and branding strategy. With her roots deeply embedded in the rich culture and traditions of Alaska, she brings a unique perspective to the table. Her expertise lies in weaving together innovative ideas with strategic thinking to drive results, making her a valuable asset in any project she undertakes.
Lexi holds a strong belief in the power of creativity to solve complex problems. Over the years, she has successfully led numerous campaigns and initiatives, demonstrating her ability to transform creative concepts into tangible outcomes. Yet, it's not just her professional prowess that sets her apart.
As an Alaska Native woman, Lexi is passionate about giving back to her community and preserving her cultural heritage. She actively incorporates these values into her work, ensuring her strategies are not only effective but also culturally sensitive and inclusive.
Friendly, approachable, and always ready for a challenge, Lexi is not just a strategist - she's a storyteller, a community builder, and a trailblazer in her field.
What is a "yaaruin?"
Our name, "Yaaruin," pronounced yuh-ghoo-en, is derived from the Yup'ik language and translates to "story knife." The story knife is a traditional tool used in storytelling by the Yup'ik people.
We reflect our commitment to crafting compelling narratives that resonate with our clients' audiences. Additionally, it brings to the forefront our respect for Indigenous cultures and traditions, and our commitment to working in ways that honor and incorporate diverse perspectives and values.
Our name demonstrates our commitment to the power of storytelling and the importance of incorporating Indigenous perspectives and values in our work.
Our Values
Respect for self, others, and our environment.
Empathy and understanding that everyone has persevered to be where they are today.
We aim to be generous and kind with the gifts and knowledge that have been shared with us.
We practice self-awareness, with the intent of being better today, than we were yesterday.
We take
responsibility for our actions and their effects on the world around us.
Vision
We envision a world where everyone has access to both traditional and innovative resources to narrate their stories. We aim to empower individuals and organizations to share their narratives in a manner that is captivating, influential, and ultimately, achieves their desired outcomes.
Mission
Our mission revolves around assisting individuals and organizations in articulating their stories in a manner that resonates deeply and leaves a lasting impact. We believe in the power of a well-told story to inspire, educate, and drive change.
Passion
Our passion lies in honoring the timeless art of storytelling, recognizing its importance in professional, personal, and especially in Alaska Native culture. We seamlessly weave cultural values into every aspect of our work, providing an essential and unique perspective to all we do.
OUR MEMBERSHIPS